Google Ads has been undergoing a number of changes.

Most recently they forced the newest user interface with a completely new look for navigating the platform.

Now they are including the beta for a new feature.  It’s called the optimization score.

The Optimization Score Factors Include:

• Account Setup
• Campaign performance
• Industry benchmarks
• Growth recommendations

Where to Find Your Google Ads Optimization Score

You can find your Google Ads Optimization score by going to the Recommendations tab on the left side navigation.

What is the Google Optimization Score?

According to Google:
“Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.”

You will be able to see the recommendations Google offers if your Google Optimization Score is less than 100%.

You will see recommendations for each part of your account and the associated weight of following through with the recommendation.  All recommendations come with a score uplift of anywhere from 0.1% to 100%.

The Purpose of Recommendations for Google Optimize

• Get more out of your budget
• Improve your bids
• Improve your keywords
• Improve your ads
• Increase overall performance
• Increase efficiency of ad account