Can I Use Paid Search Ads for Google My Business Listing?
Yes you can run Google My Business Ads. If you’ve ever done any type of local business search on Google, you will see a listing with a map show up (see below).
Digital Marketing Tips Megalist for the Healthcare Industry
Did you know Google receives 1 billion health questions each day? It’s true, 7% of all of Google’s daily searches are health related according to Becker’s Hospital Review in 2019.
Digital Marketing Tips for Your Healthcare Website
1.Make your website easy to navigate
2. Find your most popular website pages in Google Analytics and put them in your top navigation
3. Make patient logins easy to find on homepage
4. Skip linking to an email address, most people have popup blockers
Read More »Digital Marketing Tips Megalist for the Healthcare Industry
How to Make a Favicon Look Authoritative in Search
As you may or may not have heard, Google has decided to add a new element to mobile search results. Google has been making quite a number of changes in their search results pages with both paid sponsorships such as new types of shopping (discovery ads) to question and answer sections plus more. However, the newest is the addition of the site favicon next to the listing in each mobile organic search result.
It looked like Google needed an additional graphic of some sort to match up to the small “ad” in the box next to paid listings on search results.
Read More »How to Make a Favicon Look Authoritative in Search
Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
What are Google Showcase Shopping Ads?
Google Ads offers many different types of ads for the various properties they own. One of the top ads for e-commerce companies offering consumer goods for sale is the “shopping ad. It will display quick squares at the top of search with the product image, product name, and price.
Even with the Shopping Ads, Google has decided to tweak their offering and give another option for e-commerce advertisers.
When Did Google Showcase Shopping Ads First Appear?
Read More »Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
If you ever jumped into the world of YouTube Ads, you have heard of the six-second bumper ad. Actually, if you’ve ever watched a YouTube video, you have most likely seen multiple six-second bumper ads. Such ads are the ones that allow you to skip the rest of the content in order to watch the video you clicked on.
Alert! Since introducing bumper ads in 2016, companies are utilizing some exciting creativity. The effectiveness of 6-second ads have been surprising for companies.
6-Second Bumper Ads Fairytale Examples
Read More »How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
Start Advertising On YouTube – Without a Video!
Video continues to be a tremendous subject in digital marketing. It is so popular, YouTube sees 2 billion people visit for many reasons including entertainment of course, education, and reviews.
This is huge. People are turning more and more to YouTube over television. With the ability to sit and unwind after a long day with their favorite YouTube creators.
Brand Discovery on YouTube in 2019
A little extra bonus of YouTube? Viewers can also discover new brands or products. The newest stat says “90% of people say they discover new brands or products on YouTube.” (Google)
Read More »Start Advertising On YouTube – Without a Video!
How to Get the Verified Checkmark Badge on Instagram – Updated September 2018
The blue verified check budget is one of the most recognizable items in social media today. It automatically creates a sense of legitimacy in your… Read More »How to Get the Verified Checkmark Badge on Instagram – Updated September 2018
Instagram Introduces New About This Account Details for the Public
Instagram recently took to the airwaves to let everyone know they are putting a strong focus on “safety.”
They outlined exactly how they would make the Instagram experience a safe one, which mainly included global verification form for notable public figures, evaluation of authenticity of accounts with large followings, and a two-factor authentication to make logging in safer and easier.
One of the first areas is in the “About this Account.”
Once again this will be putting the spotlight on the larger accounts. Users will be able to see more information on such Instagram accounts.
How to See More Profile Information on Instagram:
Go to the profile
Tap the … menu
Select “About This Account”Read More »Instagram Introduces New About This Account Details for the Public
Cross Device Capabilities Now on Google Analytics
Google Analytics recently unveiled a new feature called “Cross Device Reporting.” What is the purpose of “Cross Device Reporting”? It is meant to understand the… Read More »Cross Device Capabilities Now on Google Analytics