How to Setup UTM Tracking on Google Ads
If you want other 3rd party tracking software for analytics to track down to the keyword or even just the campaign, which conversion is attributed… Read More »How to Setup UTM Tracking on Google Ads
google ads
How to Setup Winning Image Extensions on Google Ads
Google recently announced some big improvements in using image extensions across all accounts. You can read it on Digital Marketing CEO here. Today we are… Read More »How to Setup Winning Image Extensions on Google Ads
Google Announces Big Improvements for Image Extensions
There are a number of ad extensions you can include with your search ads on Google. However, most of them are text based. The one… Read More »Google Announces Big Improvements for Image Extensions
Optimization Score is Made Up of Over 35 Recommendations to Optimize Search Campaigns
The Google Ads Optimization Score is made up of 35 different points. By following this extensive list you can save money on your advertising and… Read More »Optimization Score is Made Up of Over 35 Recommendations to Optimize Search Campaigns
Can You Promote a Review Website with Google Ads?
A popular uprising is the creation of “reviews websites.” As a way to increase exposure to affiliate links, people write “review websites” about a certain group of products.
Since a review website is a website and as long as it’s not practicing any malicious types of work such as hacking or dangerous content, you can use Google Ads.
Read More »Can You Promote a Review Website with Google Ads?
Can I Use Paid Search Ads for Google My Business Listing?
Yes you can run Google My Business Ads. If you’ve ever done any type of local business search on Google, you will see a listing with a map show up (see below).
Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
What are Google Showcase Shopping Ads?
Google Ads offers many different types of ads for the various properties they own. One of the top ads for e-commerce companies offering consumer goods for sale is the “shopping ad. It will display quick squares at the top of search with the product image, product name, and price.
Even with the Shopping Ads, Google has decided to tweak their offering and give another option for e-commerce advertisers.
When Did Google Showcase Shopping Ads First Appear?
Read More »Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
If you ever jumped into the world of YouTube Ads, you have heard of the six-second bumper ad. Actually, if you’ve ever watched a YouTube video, you have most likely seen multiple six-second bumper ads. Such ads are the ones that allow you to skip the rest of the content in order to watch the video you clicked on.
Alert! Since introducing bumper ads in 2016, companies are utilizing some exciting creativity. The effectiveness of 6-second ads have been surprising for companies.
6-Second Bumper Ads Fairytale Examples
Read More »How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
Start Advertising On YouTube – Without a Video!
Video continues to be a tremendous subject in digital marketing. It is so popular, YouTube sees 2 billion people visit for many reasons including entertainment of course, education, and reviews.
This is huge. People are turning more and more to YouTube over television. With the ability to sit and unwind after a long day with their favorite YouTube creators.
Brand Discovery on YouTube in 2019
A little extra bonus of YouTube? Viewers can also discover new brands or products. The newest stat says “90% of people say they discover new brands or products on YouTube.” (Google)
Read More »Start Advertising On YouTube – Without a Video!
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