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Kristen Marie

Kristen is a New York–based digital marketing strategist and industry voice specializing in scaling high-growth brands through performance-driven advertising. She has managed multi-million-dollar ad budgets across Fortune 500 and emerging companies in entertainment, technology, and consumer markets. With a strong presence on LinkedIn and digital platforms, she shares insights on paid media strategy, AI-driven marketing, and modern wealth-building through digital leverage. Google Certified and relentlessly data-driven, she bridges the gap between high-level strategy and real-world execution.

How to Make a Favicon Look Authoritative in Search

As you may or may not have heard, Google has decided to add a new element to mobile search results. Google has been making quite a number of changes in their search results pages with both paid sponsorships such as new types of shopping (discovery ads) to question and answer sections plus more. However, the newest is the addition of the site favicon next to the listing in each mobile organic search result.

It looked like Google needed an additional graphic of some sort to match up to the small “ad” in the box next to paid listings on search results.

Read More »How to Make a Favicon Look Authoritative in Search
Google Ads Showcase Shopping Ads

Google Showcase Shopping Ads: Complete Colorful & Helpful Guide

What are Google Showcase Shopping Ads?

Google Ads offers many different types of ads for the various properties they own. One of the top ads for e-commerce companies offering consumer goods for sale is the “shopping ad. It will display quick squares at the top of search with the product image, product name, and price.

Even with the Shopping Ads, Google has decided to tweak their offering and give another option for e-commerce advertisers.

Showcase Shopping Ads vs. Product Shopping Ad on Google Ads
Credit: Ad Hawk Blog

When Did Google Showcase Shopping Ads First Appear?

Read More »Google Showcase Shopping Ads: Complete Colorful & Helpful Guide
6-second bumper ads YouTube ads 2019

How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube

If you ever jumped into the world of YouTube Ads, you have heard of the six-second bumper ad. Actually, if you’ve ever watched a YouTube video, you have most likely seen multiple six-second bumper ads. Such ads are the ones that allow you to skip the rest of the content in order to watch the video you clicked on.

Alert! Since introducing bumper ads in 2016, companies are utilizing some exciting creativity. The effectiveness of 6-second ads have been surprising for companies.

6-Second Bumper Ads Fairytale Examples

Read More »How You Can Start Using the Power of the 6-Second Bumper Ad in YouTube
YouTube Discovery Ads in 2019

Start Advertising On YouTube – Without a Video!

Video continues to be a tremendous subject in digital marketing. It is so popular, YouTube sees 2 billion people visit for many reasons including entertainment of course, education, and reviews.

This is huge. People are turning more and more to YouTube over television. With the ability to sit and unwind after a long day with their favorite YouTube creators.

YouTube ads Google Marketing Live News 2019

Brand Discovery on YouTube in 2019

A little extra bonus of YouTube? Viewers can also discover new brands or products. The newest stat says “90% of people say they discover new brands or products on YouTube.” (Google)

Read More »Start Advertising On YouTube – Without a Video!
Instagram Homepage for New Verifications for Large Accounts September 2018

Instagram Introduces New About This Account Details for the Public

Instagram recently took to the airwaves to let everyone know they are putting a strong focus on “safety.”

They outlined exactly how they would make the Instagram experience a safe one, which mainly included global verification form for notable public figures, evaluation of authenticity of accounts with large followings, and a two-factor authentication to make logging in safer and easier.

One of the first areas is in the “About this Account.”

Once again this will be putting the spotlight on the larger accounts. Users will be able to see more information on such Instagram accounts.

How to See More Profile Information on Instagram:
Go to the profile
Tap the … menu
Select “About This Account”Read More »Instagram Introduces New About This Account Details for the Public